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The first step abroad: Sales of concrete windows in Austria 1964

After the production of concrete windows picked up strongly at the beginning of the 1960s, especially at the still young Reith site, Severin Ahlmann took a forward-looking step: for the first time, a concrete product was to be sold abroad. At the Munich exhibition of the German Agricultural Society in 1963, a special interest in Ahlmann's barn windows was observed among Austrian farmers. The decision was therefore made to supply the Austrian market with concrete windows as well.

The agricultural sector had been an important sales area for Ahlmann's concrete windows from the very beginning. Especially in Austria, which was still heavily agricultural in the 1960s, the company therefore saw a lucrative sales market.

A suitable distribution partner was found in Gebr. Assmann & Co. in Leibnitz, Styria. The cooperation was initiated at the beginning of 1964, when the current interim managing director, Rolf Schönrock, contacted the industrialist Dr. Emmerich Assmann. Assmann's Graz plant was already the licensee of an AHLMOPLAST plant. Now the business relationship was to be extended to the window sector. After the customs situation had been clarified, sales in Austria began in the middle of 1964. However, there were no explicit plans for a licence or own production in the neighbouring country. It was rather a question of utilising the capacity of the factory in Reith or expanding there.

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  Letter from Rolf Schönrock to Emmerich Assmann, in which the first foreign distribution of a Rendsburg product was initiated in February 1964.
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