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In 1958, the then managing director of Ahlmann & Co. Andernach, Mr. Simmat, proposed to produce plastic tiles according to the American model, and to establish them on the German market. The idea was based on the assumption that cumbersome tile removal during bathroom renovations could be avoided by using easy-to-glue plastic tiles. Production was started, and even a mail-order company for plastic articles was founded. Plastic tiles, however, do not go down well in Germany. Consumers stuck to ceramic tiles, and so production was eventually stopped.